Steve Sampson

Steve Sampson is founder and chief wordsmith at Better Word Partners. He believes that better words have the power to change the world, so he helps amazing people and organizations find the right words to change theirs. Previously, Steve was head of marketing and strategic communications at Arabella Advisors, founder and managing editor of KnowledgeNews, and producer of global email newsletters for the Olympic Games.

Shared Understanding Is Humanity's Superpower. So Why Don't We Optimize for It?

The ultimate goal of human communication is the creation and expansion of shared understanding. Transmission of information, effective messaging, and even great storytelling are means to this larger and much more important end—an end with existential importance for us all.

Steve Sampson

Write It Down

If you want to make meaning, you have to keep thinking by hand.

Steve Sampson

What They Hear Matters More than What You Say

A fundamental lesson for developing writers and would-be romantics alike.

Steve Sampson

Listen Skeptically

Decades of editorial experience have taught me that it's important to give everyone the benefit of the doubt--and to doubt everyone.

Steve Sampson

What’s In a Frame?

In a world where words can shift perceptions and perceptions can change realities, framing matters.

Steve Sampson

When Bad Metrics Happen to Good People

People say numbers don’t lie. Experience teaches that they don’t tell the whole truth, either. This makes them a lot like words.

Steve Sampson

The Struggle to Write Is the Struggle to Think

That’s why you need to keep doing it.

Steve Sampson

Information Is Not Your Friend

If you’re like me, you’re an informavore with FOMO—and you need help.

Steve Sampson

When Is It Good to Be Misunderstood?

These days, AI can smooth out every communication challenge. But should it?

Steve Sampson

Storytellers Rule. Better Data Is Just a Tool.

Having more facts doesn't make you persuasive. Being a trusted story teller does.

Steve Sampson